Peloton | Members
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Challenge
Peloton wanted portraits of 27 of their Members to be delivered in 4 weeks. The challenge? Each Member lived in a different city.
Approach
Mofilm paired each Member with a local editorial photographer and managed each shoot virtually, ensuring consistency across the technical and creative specs to achieve a cohesive image library to be used in online campaigns and OOH in store for one year.
Results
A library of images that showcased each Member’s unique style and personalities, away from the “online class.”
