DoorDash | Dasher Reels

FMCG/CPGNorth AmericaPhotographyDigital VideoTV CampaignCasting Services
Written By Anisha Madzounian

  • Challenge

    Mofilm partnered with DoorDash to find authentic stories of Dashers across the nation who have unique moments of connection, joy or inspiration while dashing.

    Approach

    We engaged several directors across the nation, presenting more than 15 authentic Dasher stories. We ultimately partnered with 5 diverse directors in NYC, ATL and Seattle ranging from recent film graduates to seasoned directors to create social first videos created for Instagram and TikTok.

    Results

    A suite of social first assets for DoorDash consumer social audiences on Instagram and TikTok

Anisha Madzounian
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