HOKA | Times Square 3D Billboard
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Challenge
How do you launch a new product in the most buzzworthy way? By creating the brand’s first-ever US-based 3D billboard campaign showcasing the newly-launched Mach X, a boundary-pushing new addition to the award-winning Mach franchise.
Approach
As part of the FLY HUMAN FLY campaign, the 30-second anamorphic creative features the Mach X shoe bursting out of the shoebox and smashing through the screen at lightspeed, to reveal the tagline “run like race day all day”.
Results
The campaign is being delivered across two high-impact 3D billboards in NYC: A full-motion digital screen situated on the EDITION Hotel, adjacent to TKTS and Duffy Square, and a new full-motion digital screen facing into the Duffy Square pedestrian plaza. The campaign is expected to reach millions of people who pass through Times Square each month.