DoorDash | Main Street Strong
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Challenge
We partnered with DoorDash on a national campaign to announce their IPO. Adding to the challenge was the mid-pandemic timing.Approach
With DoorDash being committed to helping restaurants stay open, they decided to feature local businesses and the resilience of their owners as a key piece of this campaign. We identified a New York-based photographer to capture the essence of 10 inspirational food merchants through a series of stills and video portraits.Results
Social-first assets
30-second broadcast spot
3 mixed media billboards
2 in Times Square
1 in Silicon Valley
