eBay | New Buyer Inspiration
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Challenge
eBay approached us with a goal to inspire new customers to use their platform as a way to pursue their unique passions and interests. The content created needed to establish eBay as the go-to platform where people can find products that are special to them.
Approach
We began by sourcing 24 real eBay customer stories, from which the client selected one for cinematic production which the client felt was most poignant and suitable for their Father’s Day campaign.
In addition to the hero story, we also created four UGC-style short films, each featuring real people and their experience with eBay.
Results
One cinematic film featuring a customer’s special eBay purchase for Father’s Day
4 UGC-style films (plus cutdowns)
