DoorDash | Hattie B’s
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Challenge
We partnered with DoorDash to feature Drive, DoorDash’s on-demand delivery service. They wanted to do this by featuring a popular Nashville restaurant, Hattie B’s, and sharing their relationship in an inspiring, tasty, and entertaining way.
Approach
Mofilm operated as an extension of the DoorDash team, coordinating the project from start to finish and managing the relationship with Hattie B’s. We sought out several directors in the Nashville area to find one with a unique storytelling perspective and a true passion for the subject matter. Working together closely we identified a local superfan (Maddie) and paired her with Hattie B’s head chef, Brian.
The result was a spicy taste test-style interview that made for engaging social content, centered a love for hot wings, and delivered on key metrics all at the same time. The client was so happy with the end product that they asked for additional assets!
Results
Short film (3 mins)
10 stills
Many content variations designed for B2B and B2C audiences
