Aptamil | Every Feed China
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Challenge
After our huge earlier success with Danone in the European Union (see our other case study for more info), they came back to us with a request to recreate the campaign for their China market as well.
The new content needed to speak to modern families in China, while still maintaining a similar tone to our previous campaign and the overall brand voice.
Approach
Given the rise of production costs and limitations in China after Covid-19, we made a recommendation to the client to partner with one of our UK production teams. The UK team sourced excellent onscreen talent, led post production, and captured VO.
We collaborated closely with the Chinese Danone team to ensure the final results would resonate with Chinese parents both visually and energetically; it was a true partnership every step of the way.
Results
Three 45-second films in 50 different formats
60 stills
12 KVs (key visuals)
