Aptamil | Every Feed EU
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Challenge
In order to make Aptamil’s “Every Feed has a Story” platform a success, the brand needed authentic films and photography that were relatable to parents in each local market. The content was to be shot locally, inspired by real people, driven by story, and designed to connect with an audience of parents living in France, Poland, the United Kingdom, and Germany.
Approach
We sought out filmmakers in each market who had experience with parenting and genuine insight to share. For the client, this new production methodology was extremely valuable, and led to amazing results. We cast real families for each market, taking careful consideration of their personal lives and experiences with birth & early parenthood. Within just a few months we produced 15 TVs (television commercials), over 200 stills, 30 KVs (key visuals), and hundreds of adaptations, all shot and edited simultaneously by local teams.
Results
Top 2% performance for all content ever tested by the brand
