Citadel | Extraordinary Colleagues
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Challenge
Highlight employee stories and attract world-class talent to open employment opportunities.
Approach
We began with a deep dive into audience insights, using our findings to develop a strategy that would drive new talent to Citadel. Positioning was crucial, as we needed to ensure we centered the individuals and their unique stories, rather than financial advertising.
The final result was an award-winning series of videos highlighting Citadel employees, each sharing their incredible stories, all while maintaining consistency in look, feel, and tone.
Results
“Simply put, Mofilm delivers. We rely on their thoughtful, detail-oriented partnership that is as nimble as it is outcome-oriented. Whatever we're filming, wherever we are in the world, we know that we can trust this team to source talent, steer the process, and work closely with us to deliver excellent, resonant creative.”
EMILY MOLITOR
Director of Marketing & Communications, Citadel & Citadel Securities
