Chevrolet | Goal Keepers
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Challenge
We worked alongside Chevrolet to bring their grassroots initiative ‘Be A Goalkeeper’ to life.Approach
For this project we brought together 11 girls from around the world to celebrate the power of soccer, and give them the tools and confidence needed to achieve their goals in life.We created a video series to showcase the impact soccer has had in each of their lives, and how it’s helped them achieve their personal goals. Every episode, captured by a different local filmmaker, celebrates the individual’s dreams and culture. Our approach resulted in a powerful video series with a consistent aesthetic and brand messaging, while still highlighting the unique voice of each subject.
Results
Five hero films shot simultaneously in four different territories
3M+ Views on social media
