Our Team

Jeffrey Merrihue
Jeffrey Merrihue

CEO & Co-Founder

Jeffrey is the Founder and CEO of MOFILM. Jeffrey has 15 years marketing experience with Nabisco and Kellogg’s around the world, as well as leading Initiative Media Europe and Accenture Marketing Sciences as CEO.

Anna Watkins
Anna Watkins


Anna started out her career in advertising at M&C Saatchi and TBWA before becoming CEO of the digital agency Grand Union which was sold to Full Six. She then went on to become MD of Initiative Media before leaving to launch Guardian Labs, the Guardian's in-house branded content agency.

Elisha Greenwell

Creative Strategy Director

Elisha spent 10 years as a brand strategist at top advertising agencies on global brands like Nike, Intel and Starbucks, using her spare time to help philanthropic organizations build their brand and impact. She joined Mofilm in 2015 as the strategy director to help develop insights and ideas that provide the creative community with sharp yet inspiring briefs.

Liz Levy

Chief Creative Officer

Prior to joining MoFilm as Chief Creative Officer, Liz spent 10 years on the advertising agency side creating award-winning work for the likes of Nissan, Old Navy, and Burger King. With MoFilm, she oversees the overall creative ideation and output for clients while developing the marketing vision and messaging cohesiveness with the associated brands. Outside of work, Liz is passionate about working with young adults in philanthropy and is an aspiring yoga teacher.

Natalie Pitcher

Director of Events

Natalie is Director of Events at MOFILM and is responsible for the success of our popular contest events worldwide. Prior to joining MOFILM, Natalie worked as Marketing and Communications Manager for Accenture in London.

Rebecca Sykes

Managing Director

Rebecca Sykes is Managing Director of MOFILM and continues to work with some of our biggest brands. Bekki is the Global Account lead for Diageo, General Motors and Unilever and is responsible for facilitating and encouraging innovation within content through crowdsourcing. Prior to joining MOFILM, Rebecca was Head of Social Media for Chevrolet Europe.

Alex Arata

President, North America

Alex is President of MOFILM – North America in charge of business development, account leadership, and strategic market development for the region. Alex has extensive experience working with some of the largest brands in the world plus 5 years at Accenture working on Digital Strategy as part of Accenture Interactive

Alex Sehnaoui

President, America

Alex joins us from the agency side, having worked at Publicis and LeoBurnett, and most recently having spent the last 8 years at Havas on global new business and global brands in New York, running global brands in Greater China, as well as Managing Director of the Creative Group (including Havas Worldwide, Arnold Shanghai, and Havas Field Force) in Shanghai for the past 4 years. Now back in NYC "Alex S" will be helping us grow our business across the Americas.

Manuel Garcia

President, Latin America

Manuel is President of MOFILM – Latin America in charge of business development, account leadership, and strategic market development for the region. Manuel has extensive international experience in marketing / advertising in corporations such as P&G, Leo Burnett, Walt Disney Company and MTV.

Shibaji Ghosh

Finance Director & President India

Shibaji is President of MOFILM – India in charge of business development and strategic market development for the region. Shibaji has many years experience across large corporations including IBM, Ericsson, Phillips and Accenture.

Steve Richards

COO & European President

In addition to building MOFILM’s European clients and advising our International clients, as Chief Operating Officer Steve has responsibility for Global operations, people and legal. Steve has led creative agencies and consultancies around the world including Wolff Olins, JWT and Grey.